After Founder Leaves, UK M-Commerce Startup MobiCart Is “Restructured” By Get2Volume, Moves To Singapore


After what looked like a messy boardroom fallout, which in turn saw founder and then CEO Wladimir Baranoff-Rossine win his case for “constructive” dismissal, we appear to finally have closure on this chapter of the MobiCart story. The UK m-commerce startup has announced that it’s received investment — first touted as an acquisition but now being billed as “restructuring” — by Asian incubator Get2Volume.

The move will also see the company relocate to Singapore, where its new investor is based, while Get2Volume’s Claire Mula and Geogy Zachariah will now head up MobiCart’s product execution, and technology, respectively.

Mula and Zachariah previously built Mobicart partner company Sprooki, which is described as providing Asia’s largest malls and leading retailers with a white-label location-based retail system to help them win more customers.

MobiCart says it’s also bolstered customer support — good news for the companies that rely on its m-commerce…

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